What to film in one studio hour so the pipeline has a month of content
An hour in the studio is not an hour of video. It is the raw material for a founder double, thirty clips and twelve answers. Here is how we spend the sixty minutes.
The short answer
- Minutes 0 to 10: the avatar and voice recording, with consent signed first. This is the asset that removes the next shoot.
- Minutes 10 to 30: twelve questions answered to camera, sixty to ninety seconds each.
- Minutes 30 to 50: a conversation with a colleague or client; the clips come from here.
- Minutes 50 to 60: hands, desk, product, walk and talk. The B-roll under everything else.
Before the hour
The twelve questions written and sent two days before. Consent form read. Two shirts. The product or the plan on the desk. Notes on a card, not a script: reading flattens a voice and the pipeline needs the real one.
The four blocks
- Avatar recording. Ten minutes reading the calibration script, properly lit, consent signed on the day. From here: the founder's double for every month after.
- Twelve answers. The questions customers ask before they buy. Each becomes a post, two or three become ads.
- The conversation. Twenty minutes with someone who disagrees a little. This is where the clips with energy come from.
- B-roll. Ten minutes of hands, screens, the product, the walk to the door. Without it every clip is a face.
What comes back
Thirty captioned clips and the calendar from the conversation and answers (Shorts Engine). Eight videos a month from the double, scripted from your notes, for every month after (Founder Twin). Two or three ads from the strongest answers (AI Ad Pack). One hour, three packs, a quarter of content.
Checklist
- Twelve questions sent two days before
- Consent form signed before the avatar block
- Two shirts, the product on the desk
- A colleague booked for the conversation
- B-roll list: hands, screens, door
Mistakes we see
- Reading from a script
- Skipping the avatar block to save ten minutes
- An hour of monologue and no conversation
- No B-roll