Free template
Hook bank, 50 hooks
The twelve structures from the guide, expanded to fifty lines with blanks to fill. Sort by platform, tick the ones to test.
- Price
- Free
- Format
- On this page, 2 sheets, always the current version
- Built by
- Waaiz Up, from the sheets we run packs on
- Done for you
- AI Ad Pack, USD 1,490
Who gets the most from it
- Brands testing paid social creative
- Agencies writing ad variations
- Founders scripting their own videos
- Anyone who stares at a blank first line
3 sheets, one template
- Hooks: 50 lines with job, structure, product type, platform and a blank to fill
- Test plan: ten hooks, one offer, three days, the two to keep
- Structures: the twelve with a note on when each works
Open the hook bank, 50 hooks
Tell us who you are and the full template opens on this page, straight away and every time you come back. Free. We also send the new tools as they come out.
- Hooks: 50 lines with job, structure, product type, platform and a blank to fill
- Test plan: ten hooks, one offer, three days, the two to keep
- Structures: the twelve with a note on when each works
The template, on the page
View it here, fill it in your own sheet. The template stays on this page so it is always the current version.
Leave your email to open the full template
Free. The view opens straight away and stays open on this device.
Open the templateHook bank: 50 hooks
Fill the blanks, sort by platform, tick the ten to test.
Pale yellow cells are yours to fill in. Waaiz Up, waaizup.com. Free to use for your own business.
| # | Job | Hook | Suits | Platform | Test? |
|---|---|---|---|---|---|
| 1 | Name the viewer | If you [role] in [place], this is for you. | Services, B2B | All | |
| 2 | Name the viewer | [Role]s: stop scrolling for twenty seconds. | B2B | ||
| 3 | Name the viewer | This is for the one person in your company who [task]. | B2B, software | ||
| 4 | Name the viewer | Parents in [city], one thing before Friday. | Local | Reels, Facebook | |
| 5 | Name the viewer | If your [thing] is older than [year], watch. | Products, property | All | |
| 6 | Name the viewer | Brokers with more than [number] listings, this saves a day a week. | Property | Reels, LinkedIn | |
| 7 | Name the viewer | Founders who post less than once a week. | Founders | ||
| 8 | Name the viewer | Clinics, pharmacies, dental offices: this is about [thing]. | Local services | Facebook, Reels | |
| 9 | Name the viewer | New to [market]? Start here. | Market entry | All | |
| 10 | Name the viewer | [Language first line], then English. | Gulf, South Asia | All | |
| 11 | Name the viewer | If you sell [product] online, your ads have a problem. | E-commerce | TikTok, Reels | |
| 12 | Name the viewer | Landlords in [city], the [rule] changed. | Property | Facebook, LinkedIn | |
| 13 | Name the pain | You have [big number] [inputs] and [small number] [outputs]. | Content, property | All | |
| 14 | Name the pain | Your listing has forty photos and no video. | Property | Reels, TikTok | |
| 15 | Name the pain | You filmed nothing this month. Again. | Founders | ||
| 16 | Name the pain | Your ads worked in week one and died in week three. | E-commerce | TikTok, Reels | |
| 17 | Name the pain | Your best video speaks English. Your buyer does not. | Market entry | All | |
| 18 | Name the pain | The podcast has forty episodes and no clips. | Podcasts | All | |
| 19 | Name the pain | Your channel has one video and it is from [year]. | YouTube | Shorts | |
| 20 | Name the pain | You pay for a videographer every single time. | Any | All | |
| 21 | Name the pain | Your competitor posts daily. You post when there is time. | Any | LinkedIn, Reels | |
| 22 | Name the pain | Your landing page is in the wrong currency. | Market entry | All | |
| 23 | Name the pain | Every ad you run starts with your logo. | Any | TikTok | |
| 24 | Name the pain | The brief lives in a WhatsApp thread. | Agencies | ||
| 25 | Name the pain | You have the footage. You do not have the time. | Any | All | |
| 26 | Make a claim | [Quantity] in [time], fixed price. | Pack offers | All | |
| 27 | Make a claim | Ten ads in five working days from one link. | Ads | All | |
| 28 | Make a claim | Eight founder videos a month without a camera. | Founders | ||
| 29 | Make a claim | Thirty clips a month from four hours of audio. | Podcasts | All | |
| 30 | Make a claim | Twenty minutes dubbed into Arabic in three days. | Localisation | All | |
| 31 | Make a claim | Five listing videos from photos, permit on screen. | Property | Reels | |
| 32 | Make a claim | A YouTube channel with twelve videos in fourteen days. | YouTube | Shorts | |
| 33 | Make a claim | One revision round. Written down. | Any | All | |
| 34 | Make a claim | The price is on the page. Pay and start. | Any | All | |
| 35 | Make a claim | Made by AI, checked by a person, labelled as AI. | Any | All | |
| 36 | Make a claim | Delivered on a date, not a promise. | Any | All | |
| 37 | Make a claim | One brief. Three markets. Same face, same voice. | Market entry | ||
| 38 | Open a loop | Three reasons [outcome] is not happening. | Advisory | All | |
| 39 | Open a loop | There is one line in every ad that decides whether it runs. | Ads | All | |
| 40 | Open a loop | Watch what happens when the permit number goes on screen. | Property | Reels | |
| 41 | Open a loop | I posted every day for thirty days without filming once. Here is how. | Founders | ||
| 42 | Open a loop | The cheapest ad in this test had the worst hook. Here is why. | Ads | TikTok | |
| 43 | Open a loop | One rule for [goal]: [rule]. The second rule surprised me. | Expertise | All | |
| 44 | Open a loop | You think AI video looks fake. Watch this one. | Any | TikTok, Reels | |
| 45 | Open a loop | What does [thing] actually cost in 2026? Not what you were quoted. | High-ticket | All | |
| 46 | Open a loop | We tested ten hooks. Two survived. | Ads | All | |
| 47 | Open a loop | The founder in this video is not in the room. | Founders | All | |
| 48 | Open a loop | Here is the invoice. Now here is what it paid for. | Fixed price | All | |
| 49 | Open a loop | Nobody told you this about dubbing. | Localisation | All | |
| 50 | Open a loop | Day sixty on the channel. Here is what the numbers said. | YouTube | Shorts |
Ten hooks, one offer, three days
Same product, same page, same budget each. Keep the two with the cheapest click to the page.
Pale yellow cells are yours to fill in. Waaiz Up, waaizup.com. Free to use for your own business.
| Hook # | Hook | Spend | Clicks to page | Cost per click | Keep? |
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Hook bank, 50 hooks: your questions
Is the hook bank really free?
Yes. Leave your email and the full template opens on the page straight away, and stays open on this device. No card, no trial.
What do I need to open it?
Nothing to install. The template opens on this page as sheets you can read, and you copy the structure into your own spreadsheet. It is always the current version.
Will you email me afterwards?
You get the file, then a short series of practical emails about video that sells. Unsubscribe in one click.
Can you do it for me?
The AI Ad Pack writes ten ads with three angles and several hooks each from this bank, in five working days. USD 1,490.
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