Free template
Video brief template
Everything an editor or an AI pipeline needs before the first frame, on one sheet, including the AI disclosure field and the do-not-translate list.
- Price
- Free
- Format
- On this page, 3 sheets, always the current version
- Built by
- Waaiz Up, from the sheets we run packs on
- Done for you
- AI Ad Pack, USD 1,490
Who gets the most from it
- Anyone briefing a video for the first time
- Teams working with freelancers
- Brands launching in a second language
- Clients who want the brief ready before they pay
4 sheets, one template
- Brief: product, customer, pain, proof, offer, call to action
- Rules: must-not-say, brand terms that stay untranslated, AI used and where
- Files: links to logos, photos, footage, with rights ticked
- Delivery: formats, lengths, platforms, date
Open the video brief template
Tell us who you are and the full template opens on this page, straight away and every time you come back. Free. We also send the new tools as they come out.
- Brief: product, customer, pain, proof, offer, call to action
- Rules: must-not-say, brand terms that stay untranslated, AI used and where
- Files: links to logos, photos, footage, with rights ticked
- Delivery: formats, lengths, platforms, date
The template, on the page
View it here, fill it in your own sheet. The template stays on this page so it is always the current version.
Leave your email to open the full template
Free. The view opens straight away and stays open on this device.
Open the templateVideo brief
Fill the right column. Five minutes. This is the brief every Waaiz Up pack starts from.
Pale yellow cells are yours to fill in. Waaiz Up, waaizup.com. Free to use for your own business.
| Question | Your answer |
|---|---|
| Company or brand | |
| Product, listing or landing page link | |
| What you sell, in one line | |
| The price, and the one reason people buy | |
| Who the videos are for (customer, market, language) | |
| The pain they have before buying | |
| Proof you can show (numbers with a source, permits, awards, years) | |
| The offer in this video | |
| The call to action (one) | |
| Where the videos run (platforms) | |
| Formats needed (9:16, 1:1, 16:9) | |
| Length | |
| Delivery date needed |
Rules
What must not happen, and the AI disclosure field the platforms now ask for.
Pale yellow cells are yours to fill in. Waaiz Up, waaizup.com. Free to use for your own business.
| Rule | Your answer |
|---|---|
| Must not say or show | |
| Brand terms that stay untranslated | |
| Claims that need a source before use | |
| AI used: yes or no | |
| AI used where (presenter, voice, edit, image) | |
| Which tool made which asset | |
| Disclosure line to show on the ad | This video uses AI-generated elements. |
| Permit or licence numbers to show on screen |
Files and rights
Links to a Drive, Dropbox or WeTransfer folder. Tick the rights column before sending.
Pale yellow cells are yours to fill in. Waaiz Up, waaizup.com. Free to use for your own business.
| Asset | Link | Rights confirmed (yes/no) | Notes |
|---|---|---|---|
| Logo (SVG or PNG) | |||
| Product photos | |||
| Existing footage | |||
| Brand colours and fonts | |||
| Founder recording (if Founder Twin) | |||
| Signed consent (if Founder Twin) |
Video brief template: your questions
Is the brief template really free?
Yes. Leave your email and the full template opens on the page straight away, and stays open on this device. No card, no trial.
What do I need to open it?
Nothing to install. The template opens on this page as sheets you can read, and you copy the structure into your own spreadsheet. It is always the current version.
Will you email me afterwards?
You get the file, then a short series of practical emails about video that sells. Unsubscribe in one click.
Can you do it for me?
Every pack starts from this brief. Pick a pack, pay on the page, and the brief form opens with these fields.
Payment is by card on a secure Stripe page only. We never ask for card details in chat.
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