Property listing videos in Dubai: the permit number, the QR code and what to put on screen
In Dubai a listing video is an advertisement, and an advertisement needs a permit. Get the number on screen and the rest is craft: price, size, plan, view.
The short answer
- Every property advert in Dubai needs a Trakheesi advertising permit from the Dubai Land Department, and the permit number must appear in the advert, on any channel.
- Since April 2023, print and audiovisual adverts also carry a Madmoun QR code that verifies the permit and the property.
- Advertising without a permit is a violation; reports describe fines starting at AED 50,000 for non-compliant companies.
- On screen, in order: hook, price, size, plan, view, permit number, broker contact.
What the permit is
Trakheesi is the Dubai Land Department's system for licensing and permits, regulated by RERA. Before a property is advertised, the broker applies for an advertising permit tied to the listing and its marketing contract. The permit has a number. That number goes on the advert: portal listing, social post, print, SMS, or video.
Portals such as Bayut, dubizzle and Property Finder require the number before a listing goes live. A video posted to Instagram or TikTok is an advert in the same sense and carries the same number.
The Madmoun QR code
From 24 April 2023 the Dubai Land Department's Madmoun service made a QR code mandatory on print and audiovisual property adverts. Scanning it verifies the RERA approval and the property's details. For a listing video that means the QR code sits on an end card with the permit number, long enough to scan.
The shot order from photos and plans
- Hook: the view or the price, one second.
- Price and size: on screen, in AED and square feet.
- The plan: the floor plan animated room by room.
- Three rooms: living, kitchen, master, from the listing photos with slow motion.
- The building and area: one exterior, one amenity.
- End card: permit number, QR code, broker name and phone.
Thirty to sixty seconds, vertical for social, landscape for portals.
Arabic and the investor abroad
Half the audience for a Dubai listing is not in Dubai. The same video with an Arabic voice, or Hindi or Urdu for the subcontinent buyer, is one more render, not one more shoot. The Localisation Pack covers it.
Checklist
- Trakheesi permit obtained for the listing
- Permit number on the end card, readable
- Madmoun QR code on the end card
- Price in AED and size on screen
- Broker name and phone on screen
- Vertical and landscape versions
Mistakes we see
- Posting the video before the permit exists
- Permit number in the caption only, not on screen
- A QR code on screen for one second
- Prices in USD for a Dubai audience
Sources
- Dubai Media Office, DLD fines 10 real estate companies and warns another 30 for not adhering to advertising requirements
- Gulf Business, Dubai Land Department fines 10 real estate companies
- Bayut Agent Portal, applying for a Trakheesi permit
- PropSpace, Trakheesi and Madhmoun: real estate advertising permits in the UAE (2026)
Checked 13 November 2026. Platform and regulator rules change; confirm the current wording on their own pages before you rely on it.