A month of video for a local business from one afternoon: clinics, restaurants, salons, dealers
The owner does not need to be a creator. One afternoon with a phone, twelve shots and six questions is a month of posts, cut and captioned by the pipeline.
The short answer
- Film one afternoon: twelve shots of the place and the work, six answers from the owner, two from a team member.
- Every clip answers one question a customer asks before walking in: price, time, parking, what happens first.
- Post one a day at the same hour; the calendar is the system, not the camera.
- Pair with Founder Twin when the owner cannot film again next month: the double keeps the rhythm.
The twelve shots
- The front door from the street, walking in.
- The welcome: who greets, where you sit.
- The room where the work happens.
- Hands doing the work, close.
- The tools or the kitchen or the cars, slowly.
- The price list or menu on the wall.
- A before and an after, where it is honest to show one.
- The team, each saying one line.
- The owner at the desk, answering the six questions.
- The thing customers photograph.
- Parking and how to find you.
- Closing up, lights off.
The six questions for the owner
What does a first visit look like? What does it cost and what changes the price? How long does it take? What do people get wrong before they come? What are you proud of in this place? Why here and not the one down the road? Thirty to sixty seconds each, phone on a stand, natural light. These six are twenty clips once cut.
The month
Thirty clips, one a day, same hour. Monday answers a question, Wednesday shows the work, Friday shows the people. The pipeline cuts, captions and titles; the owner approves the batch once a week on a phone. The 30 day calendar holds the order.
Month two without filming
When the footage is used up, the owner's consented double reads the next month's answers from notes, and the pipeline cuts B-roll from the same afternoon. That is Founder Twin: eight videos a month, no second shoot.
Checklist
- One afternoon booked, phone on a stand
- Twelve shots ticked
- Six owner answers, two team lines
- Thirty clips in the calendar
- Weekly approval on the phone
Mistakes we see
- Waiting for a videographer
- Filming the place and nobody in it
- Posting ten in a day then nothing
- Answering questions nobody asks