Video for a market entry: the 60 day plan when a company opens in Canada or Dubai
A new market does not know you. Video is the fastest way to be known, and the cheapest when the same material is reused in the market's language. Here is the order, and who in the group does the rest.
The short answer
- Week one: a founder introduction in the local language, posted where the market watches.
- Weeks two to four: the offer explained, ten ad variations, one landing page.
- Weeks five to eight: proof, how-to clips, and the first customer stories, labelled honestly.
- Company setup runs in parallel: The Accounting Doc for Canada, Pinnacle Wealth Advisory for Dubai.
Week one: be a person
Before the offer, the founder. Sixty to ninety seconds, in the market's language, using the founder's double if filming is not possible. Who you are, why this market, what you will do here. Posted on LinkedIn for Canada; Instagram and LinkedIn for Dubai, with Arabic.
Weeks two to four: the offer, tested
Ten ads with the twelve hook structures, one landing page, a small budget split evenly. Local currency, local phone number, local examples. Keep two, vary five, run again.
Weeks five to eight: proof and depth
How-to clips from the first calls, the first customer story told by the customer, the founder's weekly videos continuing. For property companies entering Dubai, listing videos with the permit number from day one.
The company behind the video
Video brings the market to the door; the company has to exist on the other side. In the Adnan Feroz Group, The Accounting Doc sets up and runs a Canadian company for founders abroad, and Pinnacle Wealth Advisory handles the Dubai side with investor introductions. The tool stack for the new office comes from Noise Cutter. One group, one brief.
Checklist
- Founder introduction in the local language, week one
- Ten ads, one page, local currency and number
- Permit numbers on any property video in Dubai
- Company registration running in parallel
- Weekly founder video kept through day sixty
Mistakes we see
- Launching ads before the founder is known
- English-only in a market that watches in Arabic, Hindi or Urdu
- A landing page in the wrong currency
- Video ready before the company can invoice