E-commerce: from one product link to ten video ads, the brief we run

What the page gives us

Title, price, the first three photos, the bullet list, the top five reviews and the one star reviews. The reviews are the brief: what people loved is the proof, what they complained about is the objection the third angle answers.

Three angles, not one

• Problem: the situation before the product, then the product.
• Comparison: what it replaces, side by side, honestly.
• Moment: the product in use, no claims, just the use.

Each angle gets three or four openings from the hook structures. That is the ten.

The presenter rule, again

An AI presenter can say "here is what it does" and read a real review on screen with the reviewer's first name and the source. It cannot say "I bought it". The first is advertising; the second is a fake testimonial. Every script we write stays on the first side, and the ad carries the AI label the platform asks for. See the labels guide.

Day three

Look at one number first: cost per click to the product page. Keep the two cheapest. Then look at the page: if clicks are cheap and sales are not there, the page is the problem, not the ad. Vary five openings of the two winners and run the next three days.